CHOCO TV

About CHOCO TV

CHOCOTV is a drama platform based in Taiwan. The development of marketing not only Taiwan but also Southeast Asia. The product achieves over a million downloads in 5 years. The platform provides all kinds of drama overseas, classic movies, and online shop.

My Roles
  • Product Planner

  • UX Designer

  • UI Designer

  • Visual Designer

Achievement
100 k
+
DOWNLOADS
x 3
MEMBERS
x 2
DAU/MAU GROWTH
Storytelling
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 A Commuter

Students or office workers who commute every day for at least 30 minutes. Interested in watching series and every information about drama. Attracting by the character in the series, willing to buy the related products.

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Holiday at Home

After an exhausting week, this female or the couple decided to stay at home instead of going outside. Preparing a perfect homemade meal and choosing series from the wish lists. Having a relaxing afternoon together.

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Office Worker

The office work was had three meetings with different clients this morning. Now she wants to have a relaxing lunchtime by herself. After all these working pressures she needs some interesting videos to cheer her up.

Persona
Insights

The Context

  • We all need some entertainment in our life. 

  • Watching TV is out of date, smartphone and iPad are the new platform for couch potatoes.  

The Goal

  • Bring more resources in the App.

  • Recommend contents vary based on the latest trend or show biz. 

  • Give users a stable and smooth experience.

  • Generate new resources of revenue.

  • Not only rely on external sources but also produce our own original dramas.

Sketching & Wireframing
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Branding
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LOGO- Light Background

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LOGO- Dark Background

#EC0146

R 236, G 1, B 70

Primary - Solid

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#ED2446

#FC674E

R 237, G 36, B 70

R 252, G 103, B 78

Griandent Color

Headline, Title

#353535 | R53 G53 B53

Subtitle, Body1

#979797 | R151 G151 B151

Body2, Note

#D1D1D1 | R209 G209 B209

Background

#F9F9F9 | R249 G249 B249

Neutral

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App Interface

Tablet

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Mobile

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