Chocobee
About CHOCOBEE
With the growth of the Southeast Asian beauty market, bloggers started to set up their own channels to share all kinds of beauty-related videos. We create CHOCOBEE to put all these contents together as a social platform. Mainly in the Southeast Asia market and corporate with the local Influencers.
My Roles
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Product Planner
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Visual Director
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UX Designer
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UI Designer
Target Users
Fashion Followers
Always keeping eyes on what's the latest trending in fashion. Wearing some bold, colorful, or eye-catching clothes and accessories. Regularly track the information about beauty and fashion bloggers.
Stylish Designer
Being considered as an elegant and textured woman. She has a strong personal style and unique selection vision. Traveling to several countries in these years and making many friends.
Insights
The Goal
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To gather beauty-related content as many as possible.
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Users are willing to open the App every day.
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Take the influence of bloggers to generate revenue.
Highlight Features
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It provides multiple kinds of content.
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Amazing content which makes users addicted to it.
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Save the video you love and follow the hottest creators.
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Tell the creators what you like about the content and share it with others.
Value & Postitioning
Foods + Fashion + Beauty + Travel
Branding
LOGO
Color Plate
Primary
Neutral
