Chocobee

About CHOCOBEE

With the growth of the Southeast Asian beauty market, bloggers started to set up their own channels to share all kinds of beauty-related videos. We create CHOCOBEE to put all these contents together as a social platform. Mainly in the Southeast Asia market and corporate with the local Influencers. 

My Roles
  • Product Planner

  • Visual Director

  • UX Designer

  • UI Designer

Target Users
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 Fashion Followers

Always keeping eyes on what's the latest trending in fashion. Wearing some bold, colorful, or eye-catching clothes and accessories. Regularly track the information about beauty and fashion bloggers.

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Stylish Designer

Being considered as an elegant and textured woman. She has a strong personal style and unique selection vision. Traveling to several countries in these years and making many friends. 

Insights

The Goal

  • To gather beauty-related content as many as possible.

  • Users are willing to open the App every day.

  • Take the influence of bloggers to generate revenue.

Highlight Features

  • It provides multiple kinds of content.

  • Amazing content which makes users addicted to it.

  • Save the video you love and follow the hottest creators.

  • Tell the creators what you like about the content and share it with others.

Value & Postitioning
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Foods   +   Fashion   +   Beauty   +   Travel

Branding
LOGO
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Color Plate
Primary
Neutral
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ChocoBee_UI_01_mobile_device
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ChocoBee_UI_02_mobile_device
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ChocoBee_UI_04_mobile_device
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ChocoBee_UI_03_mobile_device
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App Interface

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