Canvas AOD
About Canvas AOD
This is a personalized function built into the system and designed for AOD (Always On Display). When you set a photo with a character on your homepage or lock screen, you can see the line drawing of the photo on the AOD screen by turning this feature on.
My Roles
There are 6 people in this project. And 2 Designers.
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30% Product Planner
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40% Visual Director
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10% UX Designer
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20% UI Designer
Context
OxygenOS aims to help users express their individuality. AOD is a long-time favorite and a commonly used feature, making it essential to connect AOD with users' personalization needs.
So...
We need to increase the value of AOD!
"We are examining the applications users frequently value in the OS system. The camera and photo album are our key focus."
"Use your image transfer to the memories."
Commercial Value
In the 2022-2024 mobile phone market, AOD is standard, yet most designs only show a and notifications.
"Emotional connection" sets products apart.
Users can view cherished memories when they up their phones, enhancing OnePlus loyalty and word-of-mouth marketing.
When your AOD (Audience Occurrence) connects to memories, you form a stronger emotional bond with your phone. The cost of switching phones subtly encourages retention
This is not a one-off feature; the visual style can be continuously optimized and expanded. More monetizable functions can be added to users engaged with the operating system.
OnePlus has a clearly defined target audience and brand message. The visual styles provided by Canvas perfectly capture this brand spirit.
Each filter tells a story about the brand, and every time the screen lights up, it's a stage for the user.
Our Target
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Brand : Through corporate culture and brand spirit, find out the characteristics of OnePlus.
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Co-creation : Enhance emotions in AOD and create a sense of connection through user co-creation.
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Value : A platform to express your personal self-assertion!
Features
How I build the styles
I analyze these concepts into several keywords. Then, I classify these keywords to create three styles that we believe fit OnePlus’ user profile and can be competitive in the market.
OnePlus Brand + World happens + Environment + Social Trends
= Target User
Next, these 3 types were identified as the main groups for this function.
I gained insight into the aesthetic preferences of three target groups and discussed technical feasibility with engineers to design drawing styles accordingly.
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Following initial user surveys and technical evaluations, the following 3 styles were launched in Canvas 2.0 test user response.
Open Ear Forum
After having the basic UX flow and UI screen, we conducted a global user interview event called "OEF".
The purpose of the event is to hear the voices of users more directly.
We can talk to the user directly, and the user can also provide their feedback.
This is a great opportunity for an innovative feature.
This event has two themes: "Gallery" and "AOD". I serve as the keynote speaker on the AOD theme.
(This is a schematic diagram of 2024, not the photo this time.)
(The picture above shows the participants, briefings and interview process of this online event)
For this interview, we will gather feedback and suggestions from users. Through this opportunity, we can learn what users truly care about We will also consider incorporating valuable suggestions into Canvas AOD.
UIs
Follow-up
After launching Canvas 1.0, user feedback was positive, and satisfaction soared even higher with version 2.0. We're thrilled with these results plan to release more updates.
After the release of Canvas 1.0 and2.0, we received a lot of feedback from users. We will analyze this feedback and incorporate valuable suggestions into our futureizations.
