A cuisine-related social media provides recording, searching, and recommendation.
Lunch with Co-worker
Almost every co-worker is freshman. It is a relax time for them to have lunch and chat together.
They are college students, about 20 years old. Hanging out, eating, and drinking together every weekend.
Dinner for one
Working as a sales assistant, 23 years old. She is a fresh graduate, wants to be a sales mentor one day. Having a great dinner is the
What 's for our lunch?
What's the hottest bar in the town?
I want to share this restaurant with my friends.
I have to record the amazing experience of my dinner.
Goal & Features
Finding the next meal immediately.
Recording eating experience.
Bring recommend restaurants to users.
A cuisine-related social platform.
Value of MENU
Passion of Cuisine
Building bridges for customers and stores
Influential food social media
MENU Style Guide
Increase duration, friendly browse posts.
Change horizontal scrolling list to vertical scrolling list.
BADGE & RANKING
Increase the richness of content, improve searching frequency.
Optimization algorithm based on user testing and feedback.
Only one photo/image can be uploaded at a time. It's difficult to build a new location for the restaurants.
Upload multiple photos in a short time, fill up all information we need, and edit basic filters for the images.
To enhance user engagement. Lack of storytelling and interactive, users can not have the motivation to open our App every day.
Build a fun story for MENU, create characters to add interactivity, and make a bold identity for branding.