MENU

About MENU

A cuisine-related social media provides recording, searching, and recommendation. 

My Roles
  • Artistic Director

  • Product Manager

  • UX Designer

  • UI Designer

Target Users
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Lunch with Co-worker

Almost every co-worker is freshman. It is a relax time for them to have lunch and chat together.

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Classmates

They are college students, about 20 years old. Hanging out, eating, and drinking together every weekend. 

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Dinner for one

Working as a sales assistant, 23 years old. She is a fresh graduate, wants to be a sales mentor one day. Having a great dinner is the 

Insights

Problem Statement

  • What 's for our lunch?

  • What's the hottest bar in the town?

  • I want to share this restaurant with my friends.

  • I have to record the amazing experience of my dinner.

Goal & Features

  • Finding the next meal immediately.

  • Recording eating experience.

  • Bring recommend restaurants to users.

  • A cuisine-related social platform.

Value of MENU
 Passion of Cuisine 
 Building bridges for customers and stores 
 Influential food social media 
Achievement
420k
+50%
DOWNLOAD
x 3
RETENTION
x 2
DAU/MAU Growth
MENU Style Guide
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Mockups
Design Process
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Optimization
MAINPAGE
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RESOLVE

Increase duration, friendly browse posts.

FEATURE

Change horizontal scrolling list to vertical scrolling list.

EXPLORE
POST
BADGE & RANKING

RESOLVE

Increase the richness of content, improve searching frequency.

FEATURE

Optimization algorithm based on user testing and feedback.

RESOLVE

Only one photo/image can be uploaded at a time. It's difficult to build a new location for the restaurants. 

FEATURE

Upload multiple photos in a short time, fill up all information we need, and edit basic filters for the images.

RESOLVE

To enhance user engagement. Lack of storytelling and interactive, users can not have the motivation to open our App every day. 

FEATURE

Build a fun story for MENU, create characters to add interactivity, and make a bold identity for branding.

Discover More Work