MENU
About MENU
A cuisine-related social media platform provides recording, searching, and recommendations.
My Roles
There are 4 people in this project. And one Designer.
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30% Artistic Director
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10% Product Manager
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20% UX Designer
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40% UI Designer
Target Users
Lunch with Co-worker
Almost every co-worker is a freshman. It is a relaxing time for them to have lunch and chat together.
Classmates
They are college students, about 20 years old, hanging out, eating, and drinking together every weekend.
Dinner for one
Working as a sales assistant, she is 23 years old. fresh graduate, she aspires to be a sales mentor one day. Having a great dinner is an important part of her day.
Insights
Problem Statement
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What 's for our lunch?
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What's the hottest bar in the town?
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I want to share this restaurant with my friends.
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I have to record the amazing experience of my dinner.
Goal & Features
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Finding the next meal immediately.
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Recording eating experience.
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Bring recommend restaurants to users.
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A cuisine-related social platform.
Value of MENU
Passion of Cuisine
Building bridges for customers and stores
Influential food social media
Achievement
420k
+50%
DOWNLOADS
x 3
RETENTION
x 2
DAU/MAU Growth
MENU Style Guide
Mockups
Design Process
Optimization
MAINPAGE
RESOLVE
Increase duration, friendly browse posts.
FEATURE
Change horizontal scrolling list to vertical scrolling list.
EXPLORE
POST
BADGE & RANKING
RESOLVE
Increase the richness of content, improve searching frequency.
FEATURE
Optimization algorithm based on user testing and feedback.
RESOLVE
Only one photo/image can be uploaded at a time. It's difficult to build a new location for the restaurants.
FEATURE
Upload multiple photos in a short time, fill up all information we need, and edit basic filters for the images.
RESOLVE
To enhance user engagement. Lack of storytelling and interactive, users can not have the motivation to open our App every day.
FEATURE
Build a fun story for MENU, create characters to add interactivity, and make a bold identity for branding.