OPPO wallpaper
About OPPO Wallpaper
Each mobile phone launch event will be paired with an exclusive key visual. It represents the story we want to tell.
Wallpaper is the user's first impression of the product, so it is very important. It will be displayed at the launching conferences, offline stores, and mobile phone screens.
My Roles
There are 5 people in this project. And one Designer.
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60% Artistic Director
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20% UI Designer
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20% UX Designer
Achievement
Working Flow
Ideally, the workflow for a wallpaper would be as follows.
In reality...
Insights
Problem Statement
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Wallpaper vision has no memory
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There is no visual consistency in the wallpapers of each generation of products
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The vision is not high-end enough
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Different departments have different opinion
Goal
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Give users a memorable visual
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Create a sustainable style aesthetic for each series of products.
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Design concepts that integrate hardware, software, marketing, products...etc.
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Plan ahead for next year’s projects.
How we build
Example Project - FindX6
The Story
With the rapid development of science and technology and the outbreak of the epidemic, it has become a major trend to pay attention to yourself and to return to nature. We hope to awaken human beings to tune in to themselves and to the environment, and to contribute to the earth while coexisting with nature.
Feature of the product
Time and temperature are presented in the form of color brightness, and the non-disturbing and comfortable wallpaper makes the user more focused.
Art Thinking Process
Visally
What makes a good wallpaper?
It must give users a comfortable experience, convey the tone of the brand, make the screen look clear, and have a high-quality experience.
After dismantling the visual elements of the wallpaper, we conducted in-depth exploration of the shape, texture, color, and composition.
Then, make a mood board based on these key points,
and add the keywords of product feature, ID concept and OS design language to generate an art direction.
Interface operation
Next, how to operate when the wallpaper resources are integrated into the OS system?
How should the UI be presented?
In addition to the art direction of the wallpaper, my role also needs to complete the UIUX related to the wallpaper.
How users operate wallpaper settings in the system is also important.
Delivery
Mockups
Feedback
One month after a new product is released, we will conduct preliminary user interviews. It mainly asks users for their thoughts on issues such as product appearance design, software operation, marketing experience, pricing, market positioning, etc.
The wallpaper feature is easily accessible to users at the beginning, so we always receive a lot of feedback about wallpapers.
The user research team will start to sort out the feedback, and then we will analyze it together. The following is the background to the research.
Research Goal
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Survey demand: Satisfaction with mobile phone default wallpaper
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Goal: Find ways to improve the wallpaper project.
Persona
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Survey target: Mobile phone/product users & Sales guides
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Survey cities: various places in China
Rating indicators
Overall Score
77.1
Users
73.5
Sales
85.1
Overall aesthetics, animation, and sharpness need improvement the most.
We analyze indicators that urgently need improvement.
Study user satisfaction with each indicator and prioritize tasks for optimization.
Long-term
The task of wallpaper project is not just delivery a beautiful visual image, but an important part of product performance.The release of a new product is accompanied by this main visual to where every user can see it.
Therefore, when we design wallpapers, we often go beyond a main vision, but a set of strategies that can display this product.
